Fake Adidas Campaign Goes Viral on Social Media to Recruit Influencers

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Fake Adidas Campaign Goes Viral on Social Media to Recruit Influencers

Сообщение shatikhatun967 » 21 сен 2022, 15:10

Recently Adidas found itself part of a fake news scandal that led the brand itself to clarify the rumor. The viralization of an image, which suggested that the brand was looking for people to assemble a “team of influencers”, was responsible for moving the internet over the last few days and understanding that the phenomenon of fake news has left the journalistic scope and has been gaining guise. different. What did the “campaign” consist of? The proposal, which was to be shared by users in the form of an image, accumulated a series of specifications so that the profile in question had the chance to work with the footwear giant: it was necessary to have at least 200 followers and follow a specific profile. on Instagram, in addition to reposting the content.

By following all the rules, the 100 selected would receive, monthly, a brand package with clothes, accessories, gift cards and exposure on the brand's official profile. The rumor quickly gained traction and Adidas itself found itself responsible for announcing the fake news on its Brazilian profile if you log into you will Whatsapp Mobile Number List notice the following sentence: “We are not holding any promotions or giveaways”. In addition, a spokesperson for the brand reported that the promotion is false and reinforced that absolutely all Adidas actions and communication, whether with influencers or not, are carried out through official channels.

Not necessarily in the way that agencies are specializing in developing powerful tools to "fight" fake news, on the contrary, it is possible to help dismantle them very simply and even quickly. The moment a person comes across any kind of dubious content, like this one from Adidas after all, these days, 200 followers on social media is a bizarrely easy number to reach — it’s necessary to use the exercise of verification, a concept that journalists deal with daily since the beginning of graduation. In addition to common sense, a simple source check is already a big step towards discovering the lie. The profiles that “created” the campaign clearly seemed to have been created for dubious purposes, as they had only been around for a short time and had no professional activity on the page, which Adidas clearly would not do.

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